Case Study, Shaykh Omar Ali
Charity Car Wash
1 The Problem
A charity car wash is a one-day promise: the flyer has to turn passing drivers and congregation members into a queue of cars, with the cause, the Gaza appeal, doing the persuading.
2 Our Approach
We designed the appeal flyer for the UK fundraiser, bold type, a single clear offer and the cause carried in the headline.
Shown: the Charity Car Wash flyer artwork.
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