Case Study, MM Voyages
Client Case Study: MM Voyages
1 The Problem
A Hajj & Umrah agency in France sells trust before it sells tickets. Every season’s departures, hotel tiers and prices have to reach French pilgrims clearly, in French, under one identity they already recognise, in print, on social media and on the web.
2 Our Approach
For the past four years we have run MM Voyages’ design as one system: the logo and brand identity, a repeatable seasonal flyer system, a running social media series in French and Urdu, annual Ramadan calendars, the 121-page pilgrim guide book and the agency’s website.
MM Voyages is a Hajj & Umrah travel agency in France. For the past four years, The Design PK has designed and produced the agency’s work across print, social media and the web, a relationship its founder, Muhammad Naeem Chaudhary, has endorsed in writing.
Scope of work
- Brand identity — the MM Voyages logo and identity system
- Seasonal Omra and Hajj flyer design, in French
- Social media design — route launches and seasonal series in French and Urdu
- Annual Ramadan calendars (2024 and 2025 shown below)
- The 121-page Hajj & Umrah guide book
- Website design and development — mmvoyages.com
One identity, every season
MM Voyages launches new Omra departures almost every season, and each departure needs a flyer that packs dates, two hotel tiers, prices and inclusions onto a single page a traveller can read at a glance, in French. We built one repeatable flyer system for the agency: a bold seasonal headline over Makkah and Madinah imagery, a clear Confort vs Standard price grid and a fixed footer with address, phone numbers and QR code, so every new departure is a fast update, not a redesign.
The same identity carries the agency’s social feeds, which speak to two audiences at once, French pilgrims in France and Urdu-speaking families: direct-flight announcements such as Paris to Madina, Rabi ul Awwal posts and Paris to Pakistan designs. Every Ramadan, the agency gives its pilgrims and clients a printed calendar with the month’s fasting times, designed fresh each year, and the print set is completed by the 121-page pilgrim guide book, typeset from the client’s manuscript in Urdu with Arabic duas.
Selected work
From the flyer series: the Omra Février 2024 departure and the 2025 pre-registration artwork.
The Ramadan calendars, 2024 and 2025 editions.
From the social series: the Paris to Madina launch, the Rabi ul Awwal post and a Paris to Pakistan design.
The identity and the flagship pieces: the logo as delivered, the guide book and the website.
What the client says
I am delighted to endorse Muhammad Yameen for his exceptional work with MM Voyages over the past four years. As a renowned Hajj & Umra service company in France, our online presence and digital engagement are crucial to our success, and he has played a pivotal role in this area.
Muhammad Yameen has expertly managed our social media marketing and website development, consistently delivering outstanding results. His innovative social media campaigns have significantly increased our reach and engagement, while his meticulous website management has ensured a seamless user experience for our clients.
Yameen’s dedication, creativity, and professionalism have greatly contributed to the growth and success of MM Voyages. He is a talented and committed professional who would be an asset to any organization.
— Muhammad Naeem Chaudhary, Founder, MM Voyages, France
Flagship projects
Three pieces from this relationship stand as projects in their own right:
- Hajj & Umrah Guide Book — the complete 121-page pilgrim guide
- MM Voyages Logo — the identity that anchors the whole system
- MM Voyages Website — the agency’s French-language home on the web
See also our brand identity and web design services.
3 The Result
Four years of continuous work across every channel, endorsed in writing by the agency’s founder, Muhammad Naeem Chaudhary.
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