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Case Study, Ayliza

Ayliza

Logo Design Industry: Brand Identity
Ayliza logo, script wordmark

1 The Problem

A name like Ayliza is the logo: the identity had to be found inside the letterforms themselves, feminine and memorable without a symbol to hide behind.

2 Our Approach

We developed the Ayliza wordmark through a family of directions, the flowing calligraphic script, an art-deco cut, a classical serif and a hand-sketched study, each drawn from the same name.

Shown: the Ayliza script wordmark and three of the developed directions. Created for a client on Fiverr (@thedesignpk).

Ayliza logo, deco direction

Ayliza logo, serif direction

Ayliza logo, sketch direction

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