Case Study, Ayliza
Ayliza

1 The Problem
A name like Ayliza is the logo: the identity had to be found inside the letterforms themselves, feminine and memorable without a symbol to hide behind.
2 Our Approach
We developed the Ayliza wordmark through a family of directions, the flowing calligraphic script, an art-deco cut, a classical serif and a hand-sketched study, each drawn from the same name.
Shown: the Ayliza script wordmark and three of the developed directions. Created for a client on Fiverr (@thedesignpk).



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